Saturday, 21 January 2012

Stephen Colbert shows Republicans how to draw a crowd

Herman Cain at the Stephen Colbert rally here Friday was laughing with him. But he didn’t mind being the butt of jokes, he said, if only Americans could learn how to take one. His message? “As I said in one of the debates, America needs to lighten up.”


Colbert’s message, on the other hand, was as serious as its delivery was lighthearted. Politicians in both parties promise to bring Americans together, but Colbert actually does, through comedy. And this rally on the campus of the College of Charleston, the day before the state’s presidential primary, was an extended riff on the serious subject of money in politics.


With Spanish moss framing the backdrop of a campus that not only looks like an Old South movie set but has served as one many times, the Comedy Central host bounded onstage, sang “This Little Light of Mine,” with a gospel choir as backup, then gave a history lesson.


Colbert’s latest gimmick was to turn his super PAC over to his comedy confederate, Jon Stewart, and pretend the super PAC will now operate independently from Colbert’s “I am Herman Cain” campaign.


In his persona as a hugely self-impressed conservative pundit, Colbert gave the crowd of students a rousing “defense” of super PACs that, of course, actually made a mockery of the Supreme Court decision. “There are cynics who say you have to be a billionaire to have your voice heard in Washington,” Colbert said. “Wrong. You just have to know a billionaire.”


Before Colbert delivered his satirical address, he allowed Cain a good chunk of time to give a speech very similar to one he delivered the day before to a sparse audience at the Southern Republican Leadership Conference. The multitude Colbert provided him was at least 20 times bigger, but Cain’s platitudinous profundities would have been better saved for a Kiwanis luncheon. Even if sexual harassment allegations had not caught up with him, it’s clear that, by now, he still would have been sidelined alongside Rick Perry, Jon Huntsman and Michele Bachmann. Colbert is not only more funny, he is a far sharper analyst of contemporary politics.


The pertinent question raised by Colbert’s attention grab on the day before South Carolina’s primary vote is why the four remaining Republican candidates are not drawing crowds as big and adoring as Colbert’s. Yes, Colbert is a celebrity. He’s an expert entertainer. And it’s not too hard to get a few thousand college kids to skip class on any day of the week. But four years ago at this point in the campaign, both Barack Obama and Hillary Clinton were pulling in crowds as big or bigger. John McCain was packing the gymnasiums pretty well too. And, later in the campaign, Sarah Palin proved she could rock an arena.


This year’s candidates are avoiding big events because they do not want to be photographed in half-empty halls. Gingrich actually refused to speak to the GOP leadership conference because so few Republicans showed up.

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