Monday, 12 December 2011

DC Brands International, Inc. Announces Recent Trips

DC Brands International, Inc., a publicly reporting company under the ticker symbol , today announced that the starting time for today's shareholder presentation has been pushed back to 1:30 PM (MST) to accommodate the requests of several attending shareholders. Once the meeting has commenced, the office doors will be locked so as to avoid any interruptions to Management's presentation to the attending shareholders.


The presentation can be listened to by calling 712-432-1001, with access code 485478599#.


The call will also be available for playback at 712-432-1011, using access code 485478599#.


All materials that are presented during the session to the attending shareholders will be available for viewing at www.hardnutrition.com


For more information on HARD Nutrition and how to get any one of its functional water systems go to www.hardnutrition.com or www.fatfighterdrink.com


The Focus Group in Los Angeles, as discussed during the shareholder call, that was organized and coordinated by Script to Screen, resulted in minor changes being made to the Fat Fighter infomercial that will improve it, and make it an even better infomercial. The Fat Fighter infomercial is now scheduled to be relaunched on a wider media platform beginning the first of the New Year.
Richard Pearce, President and CEO said, "I am extremely excited and encouraged that we have been successful in putting together the pieces to improve the infomercial and fund the media and product purchases necessary to roll out our Fat Fighter infomercial on an expanded scale. The fact that we have been able to address some of the problematic issues that we experienced during the national launch and media test of the infomercial, and make these changes in such short order, gives me the utmost confidence that we should be able to not only meet, but exceed, the projections of our financial model that we presented and discussed during our recent shareholder open house and conference call."
Pearce continued, "The New York meetings were highly productive, and contributed to our success in putting together the investor groups committed to finance the media and product purchases that are integral to the expanded relaunch of the Fat Fighter infomercial. We are now working at an accelerated pace to diligently process all of the documents necessary to secure this funding that will allow us to meet all of our cash needs as presented during our shareholder open house, and detailed in our 8K filing. We all know that the "New Year Resolution Season" is the prime market for weight loss product sales, and we are poised to take advantage of this business opportunity."

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